AUTOMATIC VOICE LEVELLING

Voice levelling technology built into the AdMaster Magic Mic™ adjusts the speakers’ volume (up or down) automatically as they speak. This is beneficial to prevent ear piercing announcements that often occur when staff speak louder into the microphone than necessary.

ANNOUNCEMENTS

When a staff member makes an announcement on the Magic Mic and there is no other promotion or vendor advertisement playing their announcement will immediately go to air. If there is another user on the system the Magic Mic will record the message and defer playback for a few seconds so that all audio can co-exist without interruptions. 

REPETITIVE PROMOTIONS

Staff have the ability to spontaneously record point of sale promotions and replay these automatically as often as required. Staff simply record their message then select the repetition rate and expiry. There are 6 pre-set options, set up by the retailer. The repetition rate and expiry can also be set or edited online, with limitless variations. 

SET TIME MESSAGES

Promotions or messages recorded can also be set to air at a specific time of the day through the online interface. If you have a closing time message, a lunchtime promotion or even a community message (such as road safety during school times), it can be set to play at specific times of the day.  

DIRECT TO AIR ANNOUNCEMENTS

The Magic Mic also supports “Direct to Air” announcements and, like the single button on conventional microphones, it will interrupt advertisements and other in-store announcements. On the AdMaster system, this function is reserved for emergencies or high priority announcements only!