Commercial radio and In-store radio are both effective mediums for advertising and each have their own purpose. Commercial radio is great for advertising services, online goods and the non-material. In-store audio advertising however is far more effective for advertising products or material goods. The reason behind this is simple- When your advertising a product you… Read More

Everyone knows that in-store advertising is highly effective however the tedious process of getting staff to complete this task is what often turns retailers away. Audio advertising over the public address system is usually quite low down on team members priorities, resulting in managers having to continually follow up, costing time and money.  Until recently… Read More

Increasing competition in the retail sector has resulted in brick and mortar stores searching for cost effective ways to improve the customer experience and increase revenue. For many years in-store audio has been a medium for delivering advertising and music, yet the technology has failed to develop with time. The AdMaster™ system, a recent product… Read More

For the first year Distribution Media will be exhibiting at the Total Retail expo to showcase the smart new AdMaster audio system. The AdMaster system provides retailers with a platform to increase sales and improve their customer experience using a highly developed audio system that dramatically improves the quality of music, announcements and in store… Read More

Traditionally call buttons in retail stores have been used for customer assistance in areas that are often left unattended however there are many new ways that call buttons can be used in a store to benefit both the staff and the customers including;   Back Dock Assistance In large retail stores and supermarkets in particular… Read More

In a digitally driven world where everything is available online and people are visiting physical retail stores less often,the focus has shifted to the ‘Customer experience’ and ways in which to engage the customers senses in-store. With downward pressure on price and profit margins plus the introduction of new competitors, retailers need to find new… Read More

Would you believe that with all the technological advancements we have made over the last 20 years the quality of in-store announcements and promotions has actually decreased? The reason for this is primarily due to switching from wired microphones to more portable versions such as DECT phones and telephone paging. There is no doubt that… Read More